Twenty-four years. That's how long I built websites for clients.

The first twelve years I operated as a freelancer, most of that time holding down a full time gig as a government contractor, while building websites for small businesses in my local area "on the side". Then I went full time into this world and built a small agency. And then I sold it.

I learned a lot along the way. A lot of how to do things and how not to do things. A lot about who to work with and who not to work with. Some of it, obviously, the hard way.

I could probably rattle off forty things I'd do differently if I were starting over, and another forty that I'd do the same way.

That's what I want to share with my clients. The shortcuts that will help avoid some unnecessary bumps and bruises; the things they need to focus on to start moving toward being truly a CEO for their agency. How to decide what to do next, and what not to do at all.


Over the years I learned a few tricks and processes. Some of those are operational, such as how to decide who to hire next, or how to package my services into products.

Others are more transformational, such as how to set and achieve goals, how to plan and schedule your day, or how to overcome imposter syndrome.

These frameworks have come from years of serving my clients, but also from my years of mentoring and coaching other agency owners and freelancers.

As of this moment I have a library of 30+ documented frameworks (with explainer videos where needed) that cover a variety of my clients' needs, and I find that it is constantly growing. I pull these off the shelf when my clients need them and then help to adapt the framework to meet their specific situation.

These frameworks serve as the foundation of my coaching program.


This is certainly one of the things I find my clients need most. Anyone can find a process or framework, or seek out great advice. But so often business owners have a hard time holding themselves accountable.

Holding someone accountable is sometimes awkward for some coaches. They pull punches and tip-toe around it - and then they eventually give up on it altogether. Not me, man. In my years of coaching others I have built up a tolerance to the awkward part, and I have no problem helping my clients be accountable, first to me, and then to themselves.

I'm going to nudge you and push you and hold your feet to the fire and any other analogy you can think of, because you hire a coach so you can take action and see results and I do not intend to have you waste your time or money!

The best part of accountability is that when done, it is something to celebrate, and I really believe in that too!